Gamer

A new media culture that takes interest in video gaming. As videogame and computer game culture have taken a rise in popularity, it has a profound influence on pop culture today. For example many people around the world can easily recognize the Mario character developed by Nintendo in their video game Super Mario Bros. The video gaming industry has created a large fandom over its entire genre of video games which is melding together with comic book fandom

With the rise of technology the video gaming industry has gained much influence on the livelihood of individuals today. For example, they have begun the ESRB rating for rating the appropriateness and standard of video games whether they contain explicit content depending on the audience that is using it. Mortal Kombat was the first video game that initiated the ESRB ratings for all video games.

As technology as becoming more integrated into the lives of individuals, many video gaming industries are integrating more online social mediated networks on gaming consoles. With the creation of virtual reality, video gaming has created a newfound universe in the virtual world.